About Us

We all deserve to feel great in our clothes without guilt or stress!

Hi! I'm Stefanie Johnson, Founder & CEO of SwapIt

Before I started SwapIt, before I was a busy mom of three, I was an ambitious twenty-something climbing the career ladder of a large social service non-profit in New York City.

In those days, I never cared much about what I wore, but as my responsibilities increased and involved more and more public speaking obligations and interactions with high-level donors, elected officials, and volunteers, I found myself struggling to look put together. 

I decided I needed to build a wardrobe that was polished yet affordable on my modest salary.

Meanwhile, my organization selected me to complete a prestigious greening fellowship. I was stunned to learn that discarded clothing is one of the biggest contributors to landfill waste: The average American throws away 70 pounds of textile waste each year, and only 15% of used clothing in the U.S. gets donated or recycled. The rest goes into landfills, giving textiles one of the worst recycling rates of any reusable material.

It was hard to reconcile my need for affordable, professional clothing with the environmental impact of the clothing industry.


What's a girl to do?

The options for environmentally friendly clothing are limited. Traditional thrift stores are time-consuming and I don’t enjoy the hunt. Sustainable clothing options were often too expensive for my budget.

We all deserve to feel great in our clothes without guilt or stress!

As a third-generation entrepreneur, I became determined to build a viable business that would help women like me who struggle to balance their values with competing priorities.

And so SwapIt was born.

Over the past 5 years, SwapIt has not only provided its members with unlimited options of what to wear but has also grown into a thriving community where friendships are formed, fun is had, and connections are made. Swapping isn't just about getting new clothes; it's about finding your people and looking fabulous together.

Everyone has a different story, so let’s Swap ’em (see what I did there?!?!). If any part of my story resonates with you, let’s connect. Email me at stefaniej@aswappinggoodtime.com